BN#76 - The 12 Week Year by Brian P. Moran & Michael Lennington.

In this week’s newsletter, I’m excited to share my Book Notes on The 12 Week Year by Brian P. Moran & Michael Lennington.

Author

Agustin Cisneros
January 10, 2025

Hello Everyone!

In light of the new year, I wanted to experiment with a new goal-setting system in 2025.

After seeing this book recommended on different YouTube channels, I decided to give it a try!

❝

“It’s not what you know; it’s not even who you know; it’s what you implement that counts.”

- Moran and Lennington.

📚 Book Breakdown

  • Topics: Productivity & Business.

  • Type: How to (Skill)

  • Pages: 208 pages.

  • Personal Rating: 3.5/5

    • Main ideas/concepts - Good.

    • Stories and examples - Okay.

    • Engagement - Okay.

📖 Book Notes

In this book, you can expect to learn about the 12-week execution system created by Brian P. Moran and Michael Lennington.

The book's main idea focuses on redefining annual planning into twelve weeks.

As mentioned in the book…

“At the heart of annualized thinking is an unspoken belief that there is plenty of time in the year to make things happen.”

After all, December looks a long way off. But “in our efforts to not miss anything, we unwittingly miss everything.”

The authors argue that this 12-week system will help you perform at your best by reducing assumptions, providing more focus, and keeping score.

  • 1) Reducing assumptions: The farther into the future you plan, the less predictability you have. With long-term plans, assumptions are stacked upon earlier assumptions, which are stacked upon even earlier assumptions.

  • 2) Providing more focus: Most annual plans have too many objectives, which is one of the primary reasons execution fails.

  • 3) Keeping Score: Weekly planning and scorekeeping are at the heart of the 12-week system, making it easier to track, measure, and adapt the actions needed to achieve the things that matter the most to you.

My favourite key takeaways from the book were the following:

  • Emotional Connection (pg. 17)

  • Accountability as Ownership (pg. 43)

  • The emotional cycles of change (pg. 69)

  • The four stages of a vision (pg. 76)

Overall, I recommend reading this book if you want to experiment with a new productivity system for 2025.

It contains information on the importance of planning, tracking, and measuring your weekly scorecards to identify what you need to do most to execute your goals.

And remember….

The whole point of planning should be to help you execute better.

If planning isn’t helping, change how you plan.

Hope this helps,

-Agustin

✍️ Favourite Quotes

  • "You can’t build a reputation on what you’re going to do.” - Henry Ford.

  • "Without a compelling vision, you will discover there is no reason to go through the pain of change.” - Moran & Lennington.

  • "If you are not hitting your goal, you need to know whether it is due to a flaw in plan content or in execution, because there is a big difference in how to handle these two breakdowns.” - Moran & Lennington.

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